As a business professional you have an untapped opportunity to spread your message, attract the right people, advance your career ambitions, and add your voice to the conversations that shape your industry. You’ve probably heard of it, LinkedIn—and you may even already have a profile there.
This book spells out the step-by-step actions you can take—from scratch—to ensure your LinkedIn profile looks amazing, stays fresh and relevant in the ever-evolving digital landscape, and propels you toward business success.
Praise for 18 Steps to an All-Star LinkedIn Profile
“This is the starting point for the true power of social leadership, not just to yourself, but to your business. I suggest you listen to Andrea.
Nishan Weerasinghe
CMO, Fortune 500 MNC, Asia Top 50 Marketer
“18 Steps to an All Star LinkedIn Profile is truthful, simple and efficient.
Julian Kasparian
CEO, BNP Paribas Securities Services, Hong Kong
“When it comes to understanding how to use LinkedIn with integrity and power, Andrea T Edwards and 18 Steps should be your first port of call.
Stanimira Koleva
EVP, International Markets, Sage Software
“This gem will set leaders and employees on a journey of personal empowerment that will impact their long-term professional fulfilment.
John Gordon
CEO, Expat Choice Asia
“This is a must-read for anyone taking their first step towards creating a brand for themselves on LinkedIn. Get this book—and learn from one of the best.
Thariyan Chacko
Group Manager, Microsoft
What readers said
Reader reviews from Amazon and Goodreads, preserved from the original book page, transcribed for readability. These are not live ratings.
Amazon · 1 of 16
Vadivu Govind, Human Unlimited Pte. Ltd.
A True Gem!
While I've attended social media sessions, nothing resonated at a deep level till I encountered Andrea Edward's book.
What really resonates is that Andrea sees our engagement on LinkedIn as a way of being of true service to others, and building community. She writes in a practical, direct and energising way, as if she is sitting next to us, helping us like a friend.
Even if you're familiar with LinkedIn, with an open mind, you might something fresh. For example, she says our summary is better written in first-hand, and expressing our authentic voice. And that we can customise and clean up our LinkedIn address without all those dashes and numbers. Am working through the book and taking inspired action as I go along and it's actually fun!
The kind of book that every professional needs to have in their toolbox.
I have learned that in this digital age, having a powerful and meaningful digital presence is absolute key. Unfortunately, it's not something they taught me at school (I am 40!), at uni, or during my post-graduate education. It's one of those things that I am guessing that you kind of "pick up" on the way.
Well, as it wasn't something I have "picked up" on the way, this book has been a real eye-opener and gently but firmly leads me step-by-step to getting my digital presence in ORDER!
It's friendly, it's very encouraging, it's useful and its easy to use. Money very well spent, Thank you Andrea for sharing your knowledge with us!
This book is highly recommended for anyone who wants to improve both the first and the lasting impression they make with their presence on LinkedIn. While Andrea's focus in this book is to thoroughly go through the fundamentals from the ground up to ensure you don't miss important aspects, she also covers some more advanced "ninja tips" on how you can shine and stand out in an increasingly competitive world. All this is presented in both a digestible and engaging style which makes this a pleasure to read!
I thought my Linkedin profile was pretty good until I read this book. It's an easy to read conversational approach and it's not difficult to implement the changes. I'm aiming for super star Linkedin status now that I have followed the advice.
Recommended if you want to get serious with LinkedIn.
Good instructional read on how to build a credible LinkedIn post! Recommended for those who is thinking of using LinkedIn as a thought-leadership platform, and not just a CV site.
A highly recommended read to get the most from your LinkedIn profile
I Love what Andrea has done in this book. Her step by step instructions are clear and very meaty, there isn't a lot of fluff (if any) here. She not only walks you through how to build a fabulous profile but explains the reasons behind what you are doing and what kind of impact your profile decisions might have. LinkedIn is a business tool and like any business tool you really only get a first impression. I highly recommend this book. I would love to see a second book on the daily activities anyone can do to market and build your brands following on social media (Facebook, LinkedIn, and Twitter).
Andrea's put real focus to hone what's needed to get started on LinkedIn. Each step is clear. Most can be done in minutes. Most importantly, her motivation for this book shines through. It's to help you get your voice out there to be heard so you can make an impact. Full disclosure: I edited this book so I know first hand the attention that Andrea's put into make this practical for you. Get this book and get a great LinkedIn profile.
Andrea Edwards is an enthusiast for the LinkedIn social media platform and a great apologist (in the original sense of the word) for this medium. There are a few ideas in this book which will make even experienced LinkedIn users sit up, take notice and resolve to do better. But the book is really intended to spur those who are only dabbling with the platform to make fuller and better use of all the promotional and learning opportunities on offer. From this perspective, it's well worth reading.
Absolutely loved this. Never has it been more important to nurture your personal and professional brand. As we are seeing more working from home due to the corona virus, people will turn even more to LinkedIn to learn more about people and what makes them tick. This book is great for a newbie to LinkedIn for example explaining why you should use hashtags! For an already avid LinkedIn user I found it a great refresher for some of the basics! It's easy to read, it's user friendly and I haven't seen any other guide like it! Loved it!
If you are just starting out, or a seasoned professional this book gives useful advice, simply and engagingly written in an easy to follow format. Buy it, use the steps and be the owner of a great LinkedIn profile. Job done!
This is a fantastic and easy to follow guide on how to create a winning LinkedIn profile. The author takes you through step by step actions that simplify a difficult task as well as giving tips on the keys to successful engagement in this important social media platform for professionals. Highly recommended.
Anyone who wants to stand out on LinkedIn must read this book. It is packed with easy to implement and practical tips which will turn your profile from ordinary to extraordinary.
This book is loaded with down to earth and easy to implement ideas to boost your linked in presence. I love how Andrea writes and gets to the truth of the matter!
There are so many "LinkedIn Gurus" out there. Andrea doesn't profess to be one, she just knows what it takes to make it work and how to use it as part of your arsenal of tools to succeed in business.
Thanks Andrea for your great resource
Recommended for anyone who want to build an All-Star LinkedIn Profile!
As a recruiter and a career coach myself, I'm definitely a strong advocate for using LinkedIn for professional branding.
Andrea has made it easy for readers to follow and apply, hence I recommend my friends to read and apply!
Andrea T Edwards CSP is the Digital Conversationalist. She is a globally award-winning B2B communications professional with over 20 years of experience.
Andrea speaks on social leadership, content marketing, and integrity in the digital age to professionals around the world.
